By Judy Vorfeld
“I want to be an actress, but I don’t want to go on auditions.”
“I want to play varsity sports, but I need to be sure I’m going to make the team.”
“It’s important to sell this great new service, but I’m not willing to deal with rejection.”
Wanting to do just the good parts is human nature, and I am as human as anyone. Here are a few more statements, which I’ve heard from others or have thought myself:
“I want to bring in just $500 a week, and I would like it to be all affiliate income. Except my website only gets a small amount of traffic.”
“I have a superb product. I’m sure that if people see it on my website, that alone will convince them to buy from me. I’m not going to mess with demographics. Waste of time.”
“I’m writing an amzing book, and I would like you to edit it for $100. I know that isn’t a lot, but my expensives are pretty high, and I can’t Aford more. Will you give me a brake?”
As Godin says, “You don’t get to just do the good parts.…so when the tough parts come along…it makes sense to welcome them.”
This may sound like a fairy tale, but he is so right. Every obstacle we face provides us with a choice in terms of attitude. We can turn our backs on obstacles or open our arms, take a deep breath, and work things out. The hard way. And if they don’t work out, we have the privilege of trying again, if we believe in our projects.