Social media provides methods for social interaction, turning communication into something you can use to interact with others across the Internet. Unlike newspapers, TV, and movies, social media can be almost immediate, and fairly cost free. That’s a simplification, but there’s a deeper explanation here.
Social networking can be an important part of your business. Or not. NetLingo says it’s an online community of people who are socializing via a particular website. It’s good to keep an eye on sites like Mashable, and know that social networking is out there, but it is not a “given” that social networking will bring business to your website(s) or local business. In other words, there isn’t a formula for whether or not small businesses and nonprofits should host blogs on their websites … or have just a blog.
So social media gives us the applications and methods to do social networking. Lots of good stuff out there, but while something may work for your best friend, you need to decide if it’s what you need to present yourself and your business. You are different. Unique. That’s where you start. We can talk and determine whether this is a good idea for you now, or in the future.
Should you have a blog? Good question. In a sense, blogs are an open forum, and they are a powerful way to communicate online. Each situation is different. You are different. Unique. That’s where you start. The same is true of having a Facebook page and a Twitter page, and a Foursquare page, and a Google Plus page, and on and on. Can you use them to your advantage? That’s the key. Not name dropping. Anyone can create a website. But how about an effective one? Same thing with blogs. Or writing books.