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Archive for the ‘Typography’ Category

Put Your Online Text to Work!

By Judy Vorfeld Do you strug­gle through a maze of Internet words, acronyms, and phrases, won­der­ing if you’ll ever learn enough to suc­cess­fully oper­ate your online busi­ness? Is your brain buzzing with thoughts of asso­ciate pro­grams, e-commerce, con­flict­ing sta­tis­tics, just-in-time trans­ac­tions, B2B, B2C, B2Whatever, and brand­ing? A marketing […]

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Polished Presentations

By Judy Vorfeld Do you spend money on a prod­uct if the pre­sen­ta­tion looks unpro­fes­sional? Case in point: As my hus­band and I approached a small fam­ily restau­rant, I spot­ted two hand-scrawled signs in the win­dow: Help Wanted. Cook Wanted. Warning sig­nals went off, but hunger pre­vailed. Once inside, we discovered […]

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The Many Facets of Fonts

By Judy Vorfeld Did you know that most typ­ists use serif fonts (like Times Roman & Times New Roman) for text? Or that this type of font is designed so the reader’s eye moves smoothly from let­ter to let­ter? Yep. The lit­tle squig­gles you see on serifs […]

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Exclamation Marks!!

By Judy Vorfeld Are you one of those peo­ple who hates punc­tu­a­tion? Or per­haps you love it. So much that you may, pos­si­bly, overuse it????? Especially the excla­ma­tion mark!!!! Read on, and maybe you’ll change your mind or shift your view … Exclamations: sharp or sud­den utter­ance that […]

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Bulleted Lists: Capitalization and Punctuation

By Judy Vorfeld Did you know that before the intro­duc­tion of word pro­cess­ing (via word proces­sors and com­put­ers), most pub­li­ca­tions dis­played lists in either out­line form or num­bered lists. Now we have bul­lets. This cre­ates a new layer of con­fu­sion on how to use cap­i­tal­iza­tion and punc­tu­a­tion in […]

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