By Judy Vorfeld What do I mean by words that obfuscate? In fact, what does “obfuscate” mean? It’s a word that rarely finds a home in a normal business letter. Let’s analyze just a few words that don’t belong in most business documents or on many websites (it all depends on the
By Judy Vorfeld Ever get confused about the differences between online content and online copy? Join the crowd. Merriam-Webster’s* defines content as “the principal substance (as written matter, illustrations, or music) offered by a World Wide Web site.” The Web Content Style Guide (McGovern, et al.), says that
By Judy Vorfeld Will you break some of the sacred top ten Web Design Rules for Success if you create clumpy clusters of yellow text parked on an orange background, surrounded by bouncing hippos or cattle wearing shoes? It depends. Some frivolity might be appropriate for Vegetarian Shoes,
By Judy Vorfeld UNDERLINING Did you know that, for many years, authors underlined text merely as a way to instruct typesetters to italicize words? Then along came desktop publishing (DTP), which made underlining popular as a way of providing emphasis. It’s often used that way today, but is no
By Judy Vorfeld Do you struggle through a maze of Internet words, acronyms, and phrases, wondering if you’ll ever learn enough to successfully operate your online business? Is your brain buzzing with thoughts of associate programs, e-commerce, conflicting statistics, just-in-time transactions, B2B, B2C, B2Whatever, and branding? A marketing
