By Judy Vorfeld
Let’s analyze just a few words that don’t belong in most business documents or on many websites (it all depends on the audience).
I’ll also offer better (I hope!) choices for everyday usage.
Means: to make something unclear, difficult to understand.
Try: confuse, alter, change, and modify.
Means: Outrageously bad. Ridiculous to an extraordinary degree.
Try: flagrant, blatant, absurd, bizarre, grotesque, gross, and glaring.
Means: too eager to please or obey
Try: Also flattering, toadying, submissive, fawning, groveling, unctuous, smarmy.
MORAL OF THE STORY: Avoid using ostentatious words that obfuscate their unembellished significance. Also, avoid being either egregious or obsequious, and you will do satisfactorily.
AVOID USING BIG WORDS!