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Words That Often Obfuscate

By Judy Vorfeld What do I mean by words that obfus­cate? In fact, what does “obfus­cate” mean? It’s a word that rarely finds a home in a nor­mal busi­ness let­ter. Let’s ana­lyze just a few words that don’t belong in most busi­ness doc­u­ments or on many web­sites (it all depends on the […]

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King: Content or Copy?

By Judy Vorfeld Ever get con­fused about the dif­fer­ences between online con­tent and online copy? Join the crowd. Merriam-Webster’s* defines con­tent as “the prin­ci­pal sub­stance (as writ­ten mat­ter, illus­tra­tions, or music) offered by a World Wide Web site.” The Web Content Style Guide (McGovern, et al.), says that […]

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Breaking Grammar and Design Rules

By Judy Vorfeld Will you break some of the sacred top ten Web Design Rules for Success if you cre­ate clumpy clus­ters of yel­low text parked on an orange back­ground, sur­rounded by bounc­ing hip­pos or cat­tle wear­ing shoes? It depends. Some friv­o­lity might be appro­pri­ate for Vegetarian Shoes, […]

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Underlining, Bolding, and Italicizing

By Judy Vorfeld UNDERLINING Did you know that, for many years, authors under­lined text merely as a way to instruct type­set­ters to ital­i­cize words? Then along came desk­top pub­lish­ing (DTP), which made under­lin­ing pop­u­lar as a way of pro­vid­ing empha­sis. It’s often used that way today, but is no […]

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Titles Used in Articles and Correspondence

By Judy Vorfeld Have you ever won­dered how to use titles in let­ters, press releases, and other doc­u­ments? Especially when there are unusual cir­cum­stances? Like writ­ing to a hus­band and wife, and the wife is the one with spe­cial cre­den­tials? There are dif­fer­ent pro­to­cols. ARTICLES AND PRESS RELEASES […]

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