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Assure-Ensure-Insure

By Judy Vorfeld Have you ever writ­ten, “We will do every­thing in our power to insure that your ship­ment arrives before Friday”? Was this cor­rect? It’s not incor­rect, but there’s a bet­ter way to use it. There are three words that con­fuse peo­ple: insure, ensure, and assure. INSURE means […]

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Have-Ought

By Judy Vorfeld When do I use “have” and when do I use “ought”? Let’s start with “ought.” * Merriam-Webster’s Collegiate Dictionary says: “– used to express oblig­a­tion , advis­abil­ity , nat­ural expec­ta­tion , or log­i­cal con­se­quence .” Ought expresses oblig­a­tion, advis­abil­ity (giv­ing advice), expec­ta­tion, or con­se­quence. It’s a word […]

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Former-Latter

Have you ever got­ten con­fused over the dif­fer­ences between “lat­ter” and “for­mer”? Here’s an exam­ple of how peo­ple use the two words: “I enjoy read­ing Entrepreneur and Inc, but pre­fer the lat­ter over the for­mer.” “Former” refers to the first of TWO per­sons or things. Example: “This […]

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The Many Facets of Fonts

By Judy Vorfeld Did you know that most typ­ists use serif fonts (like Times Roman & Times New Roman) for text? Or that this type of font is designed so the reader’s eye moves smoothly from let­ter to let­ter? Yep. The lit­tle squig­gles you see on serifs […]

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Exclamation Marks!!

By Judy Vorfeld Are you one of those peo­ple who hates punc­tu­a­tion? Or per­haps you love it. So much that you may, pos­si­bly, overuse it????? Especially the excla­ma­tion mark!!!! Read on, and maybe you’ll change your mind or shift your view … Exclamations: sharp or sud­den utter­ance that […]

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