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Archive for January 2012

Breaking Grammar and Design Rules

By Judy Vorfeld Will you break some of the sacred top ten Web Design Rules for Success if you cre­ate clumpy clus­ters of yel­low text parked on an orange back­ground, sur­rounded by bounc­ing hip­pos or cat­tle wear­ing shoes? It depends. Some friv­o­lity might be appro­pri­ate for Vegetarian Shoes, […]

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Underlining, Bolding, and Italicizing

By Judy Vorfeld UNDERLINING Did you know that, for many years, authors under­lined text merely as a way to instruct type­set­ters to ital­i­cize words? Then along came desk­top pub­lish­ing (DTP), which made under­lin­ing pop­u­lar as a way of pro­vid­ing empha­sis. It’s often used that way today, but is no […]

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Titles Used in Articles and Correspondence

By Judy Vorfeld Have you ever won­dered how to use titles in let­ters, press releases, and other doc­u­ments? Especially when there are unusual cir­cum­stances? Like writ­ing to a hus­band and wife, and the wife is the one with spe­cial cre­den­tials? There are dif­fer­ent pro­to­cols. ARTICLES AND PRESS RELEASES […]

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Subject-Verb Agreement for Organizations

By Judy Vorfeld Have you ever won­dered if it’s okay to say, “The cor­po­ra­tion had their records audited” or whether you should say, “The cor­po­ra­tion had its records audited”? This is a subject-verb agree­ment issue. Let’s begin by review­ing what style guides say regard­ing this issue: “Is a corporation […]

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Suspended Hyphens

By Judy Vorfeld Welcome to the world of sus­pended hyphens. When one or more hyphen­ated adjec­tives** has a com­mon basic ele­ment and this ele­ment is shown only with the last term, insert a sus­pend­ing hyphen after each of the incom­plete adjec­tives to indi­cate a rela­tion­ship with the last term. What does […]

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