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Archive for January 2012

Six Confusing Words Beginning with C

By Judy Vorfeld Time to look at three pairs of words that give many peo­ple prob­lems. Criteria vs. Criterion “Criteria” is plural (like “phe­nom­ena”), while “cri­te­rion” is sin­gu­lar, like “phe­nom­e­non.” You have one cri­te­rion or many cri­te­ria. It’s easy to be con­fused, since some words (e.g., “data” […]

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Business Salutations

By Judy Vorfeld Recently some­one asked, “Is it still proper to address a let­ter to a com­pany as: DEAR SIR OR MADAM?” According to The Gregg Reference Manual, Tenth Edition, by William A. Sabin, if you don’t know the names of any­one in a large orga­ni­za­tion, but know there are both […]

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Redundant Words and Phrases

Write Powerfully: Avoid Useless Words and Phrases By Judy Vorfeld “Reckless writ­ers and slip­shod speak­ers use many words where few would do,“says Owl Editing. “Yet for all the words, their expres­sion is but impov­er­ished; more words do not nec­es­sar­ily sig­nify more mean­ing.” Do you pub­lish a newslet­ter, have […]

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Commas-Periods: Inside or Outside Quotation Marks?

By Judy Vorfeld The Chicago Manual of Style, six­teenth edi­tion (6.9), says, “Periods and com­mas pre­cede clos­ing quo­ta­tion marks, whether dou­ble or sin­gle.” Examples: She said, “I’ll be there soon.” … “When you are fin­ished,” he said, “we’ll leave.” CMS also states that there are sev­eral exceptions […]

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Put Your Online Text to Work!

By Judy Vorfeld Do you strug­gle through a maze of Internet words, acronyms, and phrases, won­der­ing if you’ll ever learn enough to suc­cess­fully oper­ate your online busi­ness? Is your brain buzzing with thoughts of asso­ciate pro­grams, e-commerce, con­flict­ing sta­tis­tics, just-in-time trans­ac­tions, B2B, B2C, B2Whatever, and brand­ing? A marketing […]

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