Not only do we need to write clearly and tightly, we also need to make paragraphs interesting. When possible, avoid all short sentences or all long sentences in a paragraph. Vary them. (I just did so in this paragraph).
It’s not necessary to do this with every paragraph, but such structure helps the reader move along. And avoid huge paragraphs like the plague unless you are a famous, highly successful author. Like Patrick O’Brian.
In the business world, people often skip over long paragraphs. We have many options to make our documents interesting to busy people: bullets, numbers, indenting, bolding, and italicizing, for example, along with headings and sub-headings that can be in contrasting fonts and varied sizes.
Keep in mind that people scan when reading on the web, so definitely break up those paragraphs efficiently and creatively when you are creating a web page or a blog article.
Try to have all your documents become minor works of art. Let them convey the message efficiently, without wasting the reader’s time. Balance messages on the page. Big assignment? No.
You can do it!
