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Open your arms! Welcome doing things the hard way!

By Judy Vorfeld
annatto-2“I want to be an actress, but I don’t want to go on auditions.”

“I want to play var­sity sports, but I need to be sure I’m going to make the team.”

“It’s impor­tant to sell this great new ser­vice, but I’m not will­ing to deal with rejection.”

Seth Godin recently pub­lished a post: “Just the good parts,” where he explained that peo­ple who want to achieve some­thing don’t just get to do the good parts.

Wanting to do just the good parts is human nature, and I am as human as any­one. Here are a few more state­ments, which I’ve heard from oth­ers or have thought myself:

“I want to bring in just $500 a week, and I would like it to be all affil­i­ate income. Except my web­site only gets a small amount of traffic.”

“I have a superb prod­uct. I’m sure that if peo­ple see it on my web­site, that alone will con­vince them to buy from me. I’m not going to mess with demo­graph­ics. Waste of time.”

“I’m writ­ing an amz­ing book, and I would like you to edit it for $100. I know that isn’t a lot, but my expen­sives are pretty high, and I can’t Aford more. Will you give me a brake?”

As Godin says, “You don’t get to just do the good parts.…so when the tough parts come along…it makes sense to wel­come them.”

This may sound like a fairy tale, but he is so right. Every obsta­cle we face pro­vides us with a choice in terms of atti­tude. We can turn our backs on obsta­cles or open our arms, take a deep breath, and work things out. The hard way. And if they don’t work out, we have the priv­i­lege of try­ing again, if we believe in our projects.


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